Archetypes
New Color
American color photography. Quiet subjects — a road, a diner, a parking lot — rendered with the same attention as a portrait.
The tradition, briefly.
Until the 1970s, color was for advertising; serious art photography was black-and-white. New Color photographers proved that everyday American subjects shot in honest color light could be as serious as anything in the museum.
A photographer who shaped it.
Stephen Shore born 1947
The photographer who, almost single-handedly, made American color photography legitimate art.
The film stock.
Kodachrome 64 1936–2010
The film that defined American color photography for seventy years. Famously archival — Kodachrome slides from the 1950s still look perfect today — with warm, accurate color and astonishing sharpness.